Tagged in: CSMO

Should the CEO also be Chief Social Media Officer?

Why would you ask such a silly question? CEOs are supposed to be busy running the company not messing around with social media tools right?

Is social media really a new function in organizations? And if not do we really need a CSMO, Chief Social Media Officer? Knee jerk reactions aside, more and more CEOs are instead recognizing the power of personally leveraging
social media to lead their socially networked organizations. Continue reading…