Monthly Archives: December 2016

Cognitive to Play Key Role in Matrix Commerce

Credit: Thinkstock

Fall 2015 will forever be known as the time when cognitive came to retail. More simply put in 2015 retail big data got a brain, and from a business perspective retail big data without a brain is more like a big nothing.

Since 2012 I’ve been slowly defining and developing the concept of Matrix Commerce (aka ‘Matrix Retail’) and there’s clearly a need and a role for cognitive in operationalizing the Matrix Commerce vision and turning it into a business reality. The application of cognitive tools to facilitate knowledge workers’ ability to effectively manage the myriad day to day challenges and rapidly exploding sources of relevant retail data is a turning point in this evolution.
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