Monthly Archives: April 2012

Creating Expert Communities with Tweetchats

In June #MMchat aka #MarketerMonday chat will be held for the 100th time!

Established July 26th, 2010 #MMchat has become a weekly tradition for an ever expanding number of CMOs, marketers and others working in and around the digital social networking space. And all of us @TheSocialCMO were recently very pleased when #MMchat was named one of the 15 Essential Social Marketing Twitter Chats by Mashable.

One of the most elusive goals of transient social networks remains the creation of sustainable ongoing communities of interest. Tweetchats are an excellent way to not only establish such an expert community, but to also keep it engaged and growing on an ongoing basis. Continue reading…