As with any new disruptive technology, social networking usage in enterprise business is still in its’ infancy with marketers in a preferred position to gain advantage. CMO’s can benefit from being first movers in introducing and adopting social networking technologies to become social leaders within their organizations.
This Social Business webinar replay for marketers and their vendor providers examines each of these roles based upon the feedback received from a Constellation Research Group survey of marketing leaders conducted in the 2nd quarter of 2011.
The full report of The Four Hats of The Social CMO is now available for pre-order and will be released the week of September 26th after which date can be ordered here. Members of the Constellation Research Client Community will also have access to a Quark providing additional details.