Monthly Archives: September 2011

Watch The Four Hats of The Social CMO Webinar Replay

Take this opportunity to review The Four Hats of The Social CMO webinar replay for a unique look at four roles emerging marketing leaders can embrace as they evolve to become Social CMOs!

As with any new disruptive technology, social networking usage in enterprise business is still in its’ infancy with marketers in a preferred position to gain advantage. CMO’s can benefit from being first movers in introducing and adopting social networking technologies to become social leaders within their organizations. Continue reading…

Introducing The Four Hats of The Social CMO Survey Research Report

As business requirements change, both the adoption of new technology and the role of the Chief Marketing Officer (CMO) will continue to evolve. This future of the CMO customer survey report addresses two questions: How has the role of the CMO changed? What skills will I need to develop to further my career as a marketing leader? Readers will gain perspective on the new four hats of the CMO, and begin to assess which skills to develop to meet both personal career and business needs. This market overview includes data from a Constellation Research survey of 126 marketing leaders serving CMO roles across multiple industries and geographies leveraging The Social CMO network.

Executive Summary

Previous technology and business shifts have subtly changed the role of the CMO. However, the new consumer engagement models of the social revolution will spawn the need for a new breed of business and marketing technology leaders. These leaders must navigate a myriad of converging and disruptive technologies, align new initiatives to both business value and technology ROI feasibility, and identify strategies to leverage existing program investments to fund innovation.

The traditional CMO must overcome inertia and wear one or more of the four hats or roles for The Social CMO: Chief “Maintenance” Officer, Chief “Migration” Officer, Chief “Measurement” Officer, and Chief “MatrixMarketing” Officer. In our survey of 126 CMOs in the second quarter of 2011, Constellation Research uncovered the priorities for these next-generation CMOs.

Shifting to a Chief Maintenance Officer, Chief Migration Officer and Chief MatrixMarketing role should be a smooth transition for most CMOs, but only a few with vision, ambition and business savvy will grow into the Chief Measurement Officer role. In each of these shifts, CMOs will have to reprioritize their project portfolios and develop new skill sets. Regardless of the shift, a new breed of CMOs will emerge to match the needs of the organization, taking a more leadership-focused, customer experience, and business point of view.

The full report of The Four Hats of The Social CMO is now available for pre-order and will be released the week of September 26th after which date can be ordered here. Members of the Constellation Research Client Community will also have access to a quark providing some additional details.

Jeff Ashcroft

The Four Hats of The Social CMO Webinar

Join us for The Four Hats of The Social CMO webinar for a unique look at four roles emerging marketing leaders can embrace as they evolve to become Social CMOs!

As with any new disruptive technology, social networking usage in enterprise business is still in its’ infancy with marketers in a preferred position to gain advantage. CMO’s can benefit from being first movers in introducing and adopting social networking technologies to become social leaders within their organizations. Continue reading…

The Search for Synergy in Supply Chains

As organizations evolve their business models in the coming decade, a new breed of business and technology leaders emerges to meet the challenge. These leaders will navigate a myriad of converging and disruptive technologies, align new initiatives for both business value and technology feasibility, and identify strategies to leverage existing investments to fund innovation. Consequently, traditional supply chain operations also need to evolve along with new roles and focuses for the CSCO. Later in 2011, additional research will be conducted into these new roles.

This initial Constellation Research supply chain report focuses on supply chain synergy, summarizing a significant body of work. The second report in this series will include real world pilot examples and direct improvement results. Questions about the types of supply chain synergy present in supply chains as well as the Supply Chain Synergy Indicators that identify these synergies will be answered. Continue reading…